Although the term “show me don’t tell me” often refers to actions, it is also relevant here.  When you verbally relay something to a customer or prospect, you have the advantage of using your tone of voice to make sure the meaning is understood.  When you are writing or displaying that same sentiment, the typeface, or font, you choose is your tone.  Ever get a text in all caps and immediately think the person is yelling?  Instantly your back goes up, or your sympathy pours out only to find out they were rushing through a grocery store and had caps lock on by mistake.  Simply using an uppercase font created a misunderstanding.  Now imagine if those letters had been in thick, bold lightning strike fonts too!

Why is this way?

Typeface is one of those elements that a lot of people take for granted.  So why should you care?  It’s not like you’re PRINTING reams of material these days.  After all, you’re marketing digitally!  This is why fonts are soooo much more important than ever.  Today we are bombarded by tons of posts, ads, and pages across the cyberverse, and if you want to stand out, sometimes you need to just be clean and clear. Typeface is one of those elements that a lot of people take for granted.  So why should you care?  It’s not like you’re PRINTING reams of material these days.  After all, you’re marketing digitally!  This is why fonts are soooo much more important than ever.  Today we are bombarded by tons of posts, ads, and pages across the cyberverse, and if you want to stand out, sometimes you need to just be clean and clear.

The Take Away…

Typeface is one of those elements that a lot of people take for granted.  So why should you care?  It’s not like you’re PRINTING reams of material these days.  After all, you’re marketing digitally!  This is why fonts are soooo much more important than ever.  Today we are bombarded by tons of posts, ads, and pages across the cyberverse, and if you want to stand out, sometimes you need to just be clean and clear. Typeface is one of those elements that a lot of people take for granted.  So why should you care?  It’s not like you’re PRINTING reams of material these days.  After all, you’re marketing digitally!  This is why fonts are soooo much more important than ever.  Today we are bombarded by tons of posts, ads, and pages across the cyberverse, and if you want to stand out, sometimes you need to just be clean and clear.Typeface is one of those elements that a lot of people take for granted.  So why should you care?  It’s not like you’re PRINTING reams of material these days.  After all, you’re marketing digitally!  This is why fonts are soooo much more important than ever.  Today we are bombarded by tons of posts, ads, and pages across the cyberverse, and if you want to stand out, sometimes you need to just be clean and clear. Typeface is one of those elements that a lot of people take for granted.  So why should you care?  It’s not like you’re PRINTING reams of material these days.  After all, you’re marketing digitally!  This is why fonts are soooo much more important than ever.  Today we are bombarded by tons of posts, ads, and pages across the cyberverse, and if you want to stand out, sometimes you need to just be clean and clear.