Typeface is one of those elements that a lot of people take for granted.  So why should you care?  It’s not like you’re PRINTING reams of material these days.  After all, you’re marketing digitally!  This is why fonts are soooo much...

Although the term “show me don’t tell me” often refers to actions, it is also relevant here.  When you verbally relay something to a customer or prospect, you have the advantage of using your tone of voice to make sure the meaning is...